![]() ![]() On the above metrics introductions I have mentioned few metrics comparisons that will provide extra insights on top of observing single metrics alone. Compare ToĬompare to allows us to compare two set of metrics, just tap on the blue word “None” and choose whatever metrics that compare to the metrics on the current page. While the actual crash reports are available in Xcode, this page is suitable for people with a non-technical background to monitor whether there are any significant bugs so that we should delay or reshape our app promoting strategy until the problems are fixed. CrashesĬrash shows us how many times an app crashes. ![]() If it is a falling trend, it’s about time to make a significant improvement on our app in terms of engagement such as launching app updates, revising app content, or providing interactive platforms. In this page, I recommend you to observe the trend shown on chart-whether it is a rising or falling trend? If it is a rising trend, congratulations and keep up the good works! Try to introduce app refinement and design the app more user friendly, these measures should healthily improve your app engagement with users. Active DevicesĪctive Last 30 Days is the total number of devices with at least one session within 30 days based on individual dates. Obviously, the higher the session values are, the happier we are. This metrics and data show us how active our users use and engage with our app. Here iTunes Connect will show 2 sessions in the chart. After few hours, you might want to read the note again, so you open the app and navigate to the note inside an app, then close the app when finish reading. Whenever you turn on Evernote app to jot notes and then close the app after finishing the writings, that is a single journey. For a new learner, sessions is a key insight to understand the in-app usage including how many people are using our apps per single journey. If you have a background in web development, you will definitely be familiar with this term. To be more specific, when the app is put in the background and later brought to the foreground again, that will be counted as another session. Sessions refer to the number of times the app has been used for at least two seconds. Not only is it important to build beautiful apps, it is crucial for all of us to understand our customers more. Reading analytics report is like opening your eyes to see how people interact with your apps. It’s a hassle free built-in tool that doesn’t require additional setup and covers all necessary data insights for us to understand more about our users. In this article, I am going to walk you through iTunes Connect App Analytics that is available to every Apple Developer who has joined the paid program. ![]() Are you curious to know how users interact with your apps? If you have followed the previous article about Search Ads and set up your own ads, you probably have more users downloading your apps. Well, I do agree her products were well designed but the lack of planning and analysis made me feel like crossing streets with blind eyes. Despite my hesitation, I asked her how she planned her new product launches? Why did she choose these malls over other locations? How much did she know about her customers? The answers she gave me were all by her own intuitions and gut feelings. But then she started to share aggressive plans about opening 10 shops in big shopping malls in a year and asked me to invest. A few years ago, I was talking to my friend who launched a retail shop selling her own designed bags in a crowded area, she is an enthusiastic entrepreneur who loves her products very much and passionate to share how smart she was to open her first shop in the right area.
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